Despite the exploding popularity of social and mobile marketing tactics, email still reigns supreme when it comes to reaching customers.

But that doesn't mean it's perfect. Far from it.

Anyone with an email account can tell you how irrelevant most marketing emails are when they hit the inbox. To fix that, marketers need to invest in innovation.

Join Monetate for an exclusive webinar with Forrester Consulting and SilverPop to learn where that innovation lies—and how you can use it to enhance the role email plays in your digital marketing strategy.

We'll be covering:

-  Why email marketing is still the digital marketing workhorse 
-  What key innovations will enable contextual marketing  
-  How to integrate personalized email into your marketing funnel 
-  How to use device and location data to customize and automate email messages

Speakers:

Forrester: Shar VanBoskirk, VP, Principal Analyst

Monetate: Bruce Ernst, Vice President, Product Management

Date: October 8, 2014
Time: 1:30 p.m. - 2:30 p.m. ET